SamuraiGo Sushi Delivery
UX RESEARCH . UX DESIGN
My Role

User Experience Designer responsible for:
  • Do competitive analysis by trying competitor websites
  • Conduct user interviews with students and instructors who order food online or eat out
  • Create and post user surveys online
  • Participate in creating user personas
  • Participate in UI sketching and ideation
  • Create user flow diagrams
  • Create mid-fidelity ptototype
SUMMARY
Everything started even before the pandemic. The main reason was the desire to expand sushi preparing service, to allow clients to order independently, and to meet the highest standards.

It was important to the client that the proposed solution was reliable, worked smoothly, and supported both clients and restaurant staff. The business objective was to design web site with focus on mobile for ordering in line with high usability, to increase order volumes.
369 hours
UX research and design
Food Delivery
Mobile
Industry
Platform
A food delivery website that provides sushi delivery at your door in very less time and with the best packaging. Providing food from SamuraiGo sushi and fish restraunt. Order food with the best user experience.
PRODUCT
RESEARCH
METHODS:
  • Primary research
  • Competitive research
  • Stakeholder interviews
  • User research
  • Quantitative studies
  • Testing with 6 users
To gain a clear understanding of how to realize and communicate this idea, first, we needed to analyze our client’s objectives, evaluate the market, and study user’s online food order habits. More importantly, we had to determine our main target audience and learn as much as possible about our potential users.
PERSONAS
RESEARCH RESULTS
Competitive UX Analysis report you can check here
We have been studying and analyzing all our research findings to identify the most critical needs, pain points and habits of our target users
01
If someone wants to cook during weekends or once in a while then unavailability of all the ingredients plus “it's not feasible to stock up the ingredients that go unused
02
If someone wants to cook during weekends or once in a while then unavailability of all the ingredients plus “it's not feasible to stock up the ingredients that go unused”
04
Difficulty in cooking food at home mostly because of lack of time
03
Users do not want to make too many decisions and have lower patience levels.

05
ARCHITECTURE
Simple architecture, clean and intuitive interface, layered components and selected customization possibilities
SOLUTIONS
We want to believe that what our client got is a simple, highly functioning and flexible solution, adding up to SamuraiGo capacity to stand fierce competition, match market trends and satisfy clients.
08
RESULTS
  • Competitors Features Matrix, based on the Market & Competitive Research Findings
DELIVERABLES
  • Personas, Questionary results
  • User flow and Architecture
  • Middle fidelity UX design website